Most Influential B2B Digital Marketing Strategies From Around the World

According to a research conducted by Forrester, the spending for digital marketing will cross $ 125 billion by the end of 2021. Segregated over social media, video marketing and paid search and other channels online, the digital marketing is anticipated in accounting for nearly 46 percent of all the advertising in the coming years.

However, what’s in for brands, specifically the vendors in the B2B market that have conventionally depended on more traditional methods in attracting their targeted audiences?

The method and planning for the brands are evolving and continuously improving at all times. Maintaining a digital persona has done a tremendous job in attaining a simple website and seldom updated messages on social media platforms.

Some of the best-digitalized marketing strategies are as follows:

Expand the Brand – Make it Large

MailChimp, the most renowned email marketing company once decided to make relations with new audience segments; they used their name to get all the attention.

JailBlimp, FailChips, MailChimp, SnailPrimp, KaleLimp, and MaleCrimp made fictitious products which ranged to fashion products to potato chips to latest beauty trends, were created and promoted through social media campaigns, music videos, and short films.

The idea was intriguing since anybody searching for these products online would be directed to their website. This went well for the company and sky-rocketed their profits.

Make it Intriguing:

Giants in the networking industry Juniper recently released a campaign emphasizing the need for protecting the security and data. To get more people know how important this is, they created a gamification approach to their audience and were much appreciated.

Deception Force is developed by Juniper and holds a prominent position with the vision of the organization. The game application which was released on cell phones is an example of an idea which is entertaining and educational at the same time.

With nearly fifteen thousand downloads and attaining a final sport in the gamification category at the 7th Annual Shorty Awards, Deception Force understands how gaming can play an essential role in digital marketing trends and strategies.

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