B2B Marketers: How To Be Best Friends With Sales Colleagues

The title of the piece seems challenging but what’s important here is to evaluate things from the perspective of a B2B marketer. Since, our workplace is where we spend the highest amount of time developing valuable relationships with our counterparts by assisting them in achieving alignment in terms of goals, activities, reporting and communicating can be a great technique towards attaining success too.

Work is a chapter in your life that very few people in your life understand. So, in B2B business marketing, it is highly imperative to become best friends with your colleagues which also helps in growing quickly within the organization.

•   Effective Communication - This should be enhanced and focused on more by all B2B marketers. The term communication is a little vague but effective communication in B2B business marketing is key and goes a long way in the whole process of becoming best friends with your sales colleagues. No one can live without communication but in a corporate environment this is an essential to hold on to in order to come real close to your sales team. It’s a great interpersonal skill which creates a better understanding and helps to bridge many gaps. Here B2B marketers should focus on breaking some ice first and then building strong relationships; eventually becoming best friends.

•   Being Independent – How independent you are will prove your efficiency. It should not be confused with self-sufficiency which no one can attain and there are no exceptions for it. Your co-workers will definitely observe how independent you are, especially when it comes to making decisions, before they can’t trust you with their secrets as well as including you in any teams should be favourable for them as well.

•   Organization – Successful B2B business marketing is all about better organization of work activities. Before a person becomes best friends with their colleagues, it is crucial that first, all their own activities are properly aligned. For instance, strategies to earn greater revenue are established, targets are being achieved, more leads are being generated.

•   Trust - After everything is aligned and all colleagues are aware of their job roles, purposes, goals, mission, vision and other principle areas they need to focus on; they will have a sense of direction - a trust will be gradually developed to become best friends with the sales team and it produces successful results in B2B business marketing.

•   Knowledge – People love to do hero worship even in workplaces. In B2B business marketing, as an responsible and efficient employee, one should strive to become better in what they know. Having greater knowledge can never go wrong. It can always work in your advantage to win over co-workers as best friends.

What we are, we also impart, it’s the same notion as ‘garbage in and garbage out’. In B2B business marketing, one should first work on themselves than to just jump in and try to be best friends with all others.