where buyers meet suppliers & manufacturers.
Top Media PR and Publishing Trends to Embrace in 2018
Digital marketing trends pledge to change rapidly. Social media and technology trends and advancements will undoubtedly impact the marketing tactics and public relations. Those who inspire to be updated with transpiring techniques and technologies expand their chances of pulling throughout the year.Contemplating on the fact that public relations heavily rely on digital media, which is making numerous progress over the years. It’s no surprise that 2018 is going to bring some progressive changes in the strategies and tools for the PR industry. With that in mind, here are the top media, PR and publishing trends for 2018:
1) Messaging Apps – Global practice chair of Edelman Digital, Kevin king believes that messaging applications are starting to become the alternative home screen for millions of users of smartphones.
Some people have the intuition that Chatbots are the future of messaging and will change the methods of business communication. These Chatbots are significantly impacting the public relation since they are going to change the trends of how digital publishers dispense the news.
2) Virtual Reality – This digital trend is going to change the marketing and PR border to the mainstream. Not long ago, most of the marketing organizations started to use the impressive 360-degree videos along with an enlarging approval of VR to carry the growth of the content which is immersive.
3) Media Measurement – CEO of Paine Publishing and PR and marketing expert Katie Paine believes that media measurement is going to get prominent recognition in the market. In 2018 most of the marketing trends will be ignoring the conventional methods of measuring communications through impressions, column inches, and placements, etc.
Some new tools like proof and glean.info and the amalgamation of digital metrics in the conventional measurements for media have removed the old and traditional methods.
Other Articles: